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Attention
Business Owners:
Do
you wanna see
your customers willingly
crawl over broken glass?
just so they can reach
for you,
give you their money and
buy your
products or services!
Dear Fellow Entrepreneur,
I doubt this is
for you. But I took
the risk and wrote it
anyway. Just so
you'll know, answer these
questions:
- Is your business making at least $500,000 a year and you want to go for doubling or tripling it (or more) in the near future?
- Or
maybe you're just starting out and you're not yet
grossing $500,000 a year, are you targeting it (or
more) in the next three to five years?
If you answered NO to both questions above,
frankly, I don't want to waste your time.
You may stop reading this and go back to
whatever you're
doing.
But if your
answer is YES to any one of them,
then continue reading and check out how it may help
your
business.
I have a
story to tell you...
Just the other
day, I was walking around a mall;
I see
uniformed men. They're
passionately handing out
brochures to
shoppers—hoping they can make good sales.
Actually, I don't know what they are selling.
Yet I would
make a bet...
An estimate
of 80% of these brochures get rejected
and go directly to the first trash can in sight.
And of the
remaining 20%, about half gets
thrown at home by these professional brochure collectors. Further disappointing
rejection.
See
what happens
to the usual, conventional marketing
and advertising materials? Mostly
thrown
away...
Businessmen
go
throwing hundreds if not thousands of
sheets of glossy, laminated paper (well, sometimes cheap photocopied
flyers), putting
money into waste baskets.
Can
you imagine
that kind of money!? They
could have been given
to charities—they
could have been used to feed less fortunate people and help them grow
into
better citizens. Not
to mention, the
damage they are causing to mother nature by wasting trees! Such a waste.
This is
primarily caused by poorly written marketing
copy...
Really—Give
yourself some time to think about this:
The first 15-30 seconds of
how a
website appeals to the visitor is highly critical—whether he
will be
moved to
continue reading or not. Then
it takes
very good copy to educate them and help them decide whether or not to
believe
and “buy” whatever you're selling.
Knowing
this,
how many people have visited your
website and clicked close (or navigated away from your site) 15 seconds
later? How many
people have overlooked
your full-page-ads on papers?
A
lot of
businesses fail—some take-off and fly yet
crash so soon, while others just don't get a take-off at all! And worse, most of them
are not because of
poor products—but because of flaws on the marketing
side. Prospects
simply aren't pulled and converted
into customers effectively!
And to top it
all, sometimes, your advertising is even
deeply costing you stressfully more than it's
making your
business!
Now what can we
do about it and how can I help you?
We
can start
from scratch. Or,
we can tweak and refine what
you already
have (if applicable, and you prefer it that way).
Later,
check out the details about the free
initial phone consultation and critique I'm offering.
To
simplify, I
can help you if your business needs to:
-
craft
the sales letter, direct mail letter or
website content that—with the right product at the right
time—can make
you
millions of pesos, dollars, euros or pounds!
And
for sales
copies (letters, proposals, website
content, emails, etc...), I can even help you utilize bucket-brigade
devices. They
lead your visitors addicted
to reading
sentence after sentence, paragraph after paragraph, and story after
story—and
actually enjoy reading them! (and
buy
your product, service or story.)
To
give you an
idea of how I can help you do these,
here are some points we'll
consider:
Now
you're
probably wondering...
How
much will it cost to get these done?
A
very valid question. And
I gotta tell you, this is the most frequently asked
question
that I
have a single answer—all the time.
It's
an overused cliché you may have heard it a thousand times
from others.
Are
you ready
for this one?
The answer: IT
DEPENDS.
Of course. Every
marketing and copywriting project is different.
It depends on your
product(s), your
market(s), positioning, and all those other variables.
This
is why I
offer FREE
initial marketing phone consultation—and free
critique of what you have (if applicable; and if you want to). Plus I know (and it's
normal) that you want
your risks minimized. So
let's talk
about the guarantee...
*SATISFACTION GUARANTEE*
Let's
do and
improve your marketing, then test
them. Then let's
evaluate our
results. And as we
go on with it, if you
don't see satisfying results, tell me and we'll tweak what we have
created—even
rewrite the entire copy if needed.
But please
understand...
This free
initial consulting won't be a sales
pitch. My genuine
intention is to help
you grow your business. So
as soon as I
get your info, I'll study them and determine whether I can help you or
not.
If
in case I
can't help you, I'll let you know upfront
and let's just maintain a loving business relationship and we'll part
as
friends. Because I
don't want your money
if I can't help you. I
won't be able to
sleep at night if I take your money when I know I can't genuinely help
you.
But
if I see we
can work something out, I'll give you
a quotation for your project requirements.
You're free—yet in no
obligation—to
take it. And
if you do take my offer, then let's start
getting our hands on to it. What
have
you got to lose?
Before we go
any further, I want to set something
straight...
I'm telling you
upfront right now: My
copywriting fees are on
the exotic
range—congruent with the high-end service you'll be
getting. This is
one of the very reasons I asked you
the two questions in the beginning of this letter.
So let me be brutally
honest...
If your business
is not yet at least on the $500,000 mark
(or if you're not at least targeting this in the next three to five years), you
might not
understand why I'm charging such rates.
You might even think I'm crazy to charge that
much.
But
hey, think
whatever you want to think and judge me
for whatever judgement you want to judge me with.
I
am not cheap—I
don't like haggling clients that
undervalue my work. And
ultimately, I
don't want to further cheapen your already-cheap-business. If you're looking at this
angle, hire another
cheap copywriter—not me.
On the other
hand...
If you're
educated enough, and you're serious in
growing your business to the next level, you might even think I'm crazy
to give
them at way too affordable rates!
And you'll understand that your
“would-be-cost” isn't
going to be
a cost—merely an investment that will pay for itself in time.
If
you're this
kind of person, and you have this kind
of thinking, hey—I'd be happy to work with you.
However, it's
only fair to warn you...
I am also a
human being, living on planet earth.
I only
have 24 hours in a day—I have to sleep
well, eat meals and enjoy my life too.
This
means I can
only accept a maximum of three (3)
clients at a given time (usually in a duration of three to five weeks). As much as I'd love to
accept all the
projects offered and get a lot of business, I'd rather not.
Which brings
a bad news, and a good news...
The bad news is,
we have to follow a client
queue. If you
happen to ask for my
services while I'm fully loaded with other clients, I'll tell you
upfront about
the schedule and least amount of time I'll need before I can deliver
your
requirements.
The good news
is that when the time to work
with you comes, I can concentrate on working on your project. You can rest assured that
you're getting more
quality and more value out of the work I do for you.
So
take advantage and let's schedule your free phone consultation
slot! Pick up the phone and call me now at 63 917 5102258
(Philippines mobile) or 1 (917) 512-9025 (USA voip). If I
happen to be unavailable, just leave your name and phone number and
I'll get back to you as soon as I can.
Now you're one
step closer to giving your business the
improvement it deserves. I'm
looking
forward to doing a win-win business with you.
God bless you!
Yours in success
and prosperity,
Anthony Pena
P. S.,
What I've written
above
is an example of how I craft sales letters, emails and web content. If it convinces you and
you feel moved to
contacting me to avail my services, then it simply shows I can do the
same for
your products with your prospects.
What
others are
saying about Anthony?
*********************
Ahh yes... Anthony Pena... the
great
businessman who made it.
His ideals
and passion for
excellence are at par with
his status right now; and
still, he's
striving for more! Never
give up, never
surrender.
that's
Anthony... someone
you can depend on, and a lot more.
Franco
Ramillano, Systems
Analyst
P&R
Parts and
Machineries, Inc.
*********************
I like
Anthony's methods of
writing--smooth and clear,
yet delivers the message. The
ways he
critiques my works are just amazing!
Thank you,
Anthony.
Dianne Tan,
Web Designer
www.diannetan.com
*********************
He's cool,
he's a
businessman, and accomplished much
at a young age. He's
blessings only
reflect the kind of person he really is.
He truly is the rock that anyone can depend on.
Engr. Manny
Rule, ECE
Quezon City
*********************
This guy is
such a genius!
I learned a
lot and got a lot
of help from him. I
like his marketing savvy
and persuasion
techniques. He even
successfully
persuaded me to have this testimonial despite I have thoughts that I
don't like
making them.
When he says
something, he
means it! Bottom
line, he can really deliver.
Thanks Ton!
Candice Ybuan
HSBC
Documentations Department
Hongkong and
Shanghai Banking
Corporation
*********************
Anthony is a
responsible,
dependable, and reliable
colleague. Wisdom
seems to come out of
his thoughts and words. He
gives really
good advices! I
like his super, extra,
to the max positive attitude.
Honey
Alesna, Accounts
Executive
Summit Media
*********************
a great
business-minded
person. I think
he's the most motivated person
I know
I can think of.
Ivy Jean Co
UBC Alumni
*********************
Anthony
cares a lot for his
colleagues. I feel
at ease working with this
guy. Also, he's a
good example of a person who
sticks to his schedule--yet still have the time to have some fun.
Abegail Ong,
Fraud Analyst
Convergys
*********************
Anthony
Pena
The
Marketer to
help you produce results
web http://www.creationstrategies.com/
office
(usa
voip) 1.917.512.9025
office
(philippines) 63.2.973.5410
mobile
(philippines) 63.917.510.2258
email anthony@creationstrategies.com
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